Sunday, December 09, 2007

The Products are too Expensive

Do you believe they are too expensive?

Why do you believe this?

Do you know someone who feels they are an exceptional value?

If you said "no," to that last one, think again, because I believe they are!

Ah, price... it bites us everywhere we turn. Some of you stand there fearing the customer will say, "how much?" You begin to sweat, your heart palpitates, your breathing is heavy and then they finally ask and you mumble out the price ... and then rise to the occasion by apologizing for it!

Okay, that is one way to do it, I suppose.

But remember, like I always say, "Perception is everything!" If you perceive the prices to be too high, and in turn expect the customer to think so too - you are creating an opportunity to lose a sale because of price.

Have you done any of Leonie Featherstone's calls (miSpa lady)? She also discusses how important it is to not "prejudge" your customers. If doing a miSpa party, don't assume no one will want to book - because you never know! If you go in with the assumption that EVERYONE will want to book, you may very surprised at the results.

I think many of us have a bad habit of assuming the worst so that we are pleasantly surprised at the outcome if it is the best. I used to do this all the time. I would say to others, "I probably won't get that raise." And I would actually tell myself that as well. Then when I didn't get the raise, I wouldn't have let myself down or others...

the truth is, if you do at all believe in the power of positive thinking or the law of attraction - you must also believe that by sending such negative thoughts out of yourself, you are also attracting negative results. And yes - it is much easier than going around telling everyone, "I know I am going to get this raise," and then it doesn't happen. This leaves you with egg on your face... or does it? We won't know until we try! So expect positive results - it certainly can't hurt anything!

Who are we to assume what others think or feel? This can only get you into trouble. If you assume that someone cannot afford the products, you are also assuming that 1) they probably don't care enough about their health to go organic, 2) they appear to be impoverished, 3) that you, yourself, believe they are too expensive, 4) that you lack confidence in your very own business.

So, how come I believe the products are a great value? How did I come to this revelation?

Well - here it is as I perceive it...

The body wash, hand soap, shampoos and bar soaps ARE PROBABLY TOO EXPENSIVE for the average person. This is no secret to the Directors either. However, would you rather see the products removed from the line - or be offered in addition to the other products for those who can afford them?

The latter was decided.

Look at it this way. If you owned a car dealership, would you carry some top of the line luxury cars, or would you only carry compact to mid-sized economy cars? Obviously you will want to have something on the lot for those that are looking to make a high ticket purchase, right?

You wouldn't want to send those who had the money to spend on a Rolls Royce away - would you? No. You would want to accommodate them and have their business! The majority of the cars on your lot may in fact be economy vehicles, but that is to appeal to the masses - not dismiss those outside of the masses.

More problems with making assumptions...
A guy walks onto your car lot wearing jeans that are covered in grease and he is disheveled. If you lead him right over to your cheapest automobile and begin selling features of the car. You made the ASSUMPTION that he looked like a mechanic and thus he doesn't have a lot of money... when in truth, Jay Leno works on his own cars and doesn't shave on the weekends. What if this consumer had turned out to be Jay Leno or someone even more profound, famous or wealthy?

This is why our jobs in direct sales is NOT to be salespeople, but to be more of Private Investigators. We must first ask what someone is looking for, and how much they are looking to spend before we ASSUME what they can or cannot afford.

Change Your Perceptions to Win
Have you ever had someone staring at you from across the room? Perhaps someone of the same sex who is just glaring at you for what seems to be an eternity? To the point where you want to say,"Take a picture, it might last longer??"

Yah... me too! :-)

Some people become very uncomfortable when they are being stared at because they assume the worst. They assume their fly is down, their lipstick is smudged or that something is wrong... but that is only a PERCEPTION. The person staring at you could very well be off in their own world, or watching the game on the TV over your head, or simply thinking, "Wow, she has amazing skin. I wonder what she uses?"

Perception is a powerful thing!

Three Simple Action Exercises
Discover your own price revelations about the products. Make it a plan to review the prices of the products. Look at the comparison that Narelle put in the past newsletter that showed other brand's pricing. Decide which products from ONE Group you would continue to purchase if you were no longer a rep - and WHY. (this is your own testimonial and value to share with others!)

Alter your perceptions by incorporating positive thinking in your life. Expect the best instead of the worst!


Catch yourself when you are making assumptions about others and instead, ASK them what they would like to know, buy or pay.


LET'S SUCCEED TOGETHER!

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