It goes without saying that our sales strategy is an emotional one.
We are appealing to customers through making a positive impact on their health and the environment and we are appealing to prospective business partners to aid us along in this incredible mission of healing the planet and helping others make informed decisions.
You can't script it.
A lot of companies follow scripted presentations. To be honest, this lack of scripted presentations was one of the main deciding factors when I was considering ONE Group initially. I don't want to stand there like a robot and follow some scripted verbiage with selling taglines and keywords. I wanted to do my own thing - be my own boss meant being able to run the business as I saw fit. And yes, a script is a great starting point - and we should use them as merely an outline to a strategy, but fill in the blanks with our own words!
Your story IS compelling!
Reading testimonials is great, but they aren't always real to YOU. You need to have your own story - with passion to put behind it. This is what your prospects will hear and believe. Even joining one of our team Groupie Calls or one of Czerral's In-Liven calls, or any live conference call - will allow you to hear firsthand the stories, and be able to relay the ones that touched your heart, with confidence and conviction to others.
Have you read the MiSales Strategy yet?
If you haven't downloaded the copy online or ordered the CD's and manual, you really should! Michael Oliver outlines, in easy to follow steps, how to sell the products and opportunity. Even if you hate the word "sales," or even the concept behind selling, he addresses this and lays a solid foundation with assignments in each chapter to help you overcome your aversions.
Also, by positioning yourself as a MiSales representative, you can easily help your new team members get off on the right foot by having them follow the same methodology. This is priceless!
Did you hear the one about the Viagra effect of Fast-Tract?
Oh yes, this is my favorite personal testimonial from my very own family member. I share this story all the time - and it really gets people's attention - as you can imagine!
Have you read Bonny Belanger's Presentation on NICHE marketing?
Again, if you haven't read through this, you should! It can be located in your member's area from the North American conference. This is an EXCELLENT place to start, as I am a firm believer that we must have our own niche. (Even if that means finding men with erectile dysfunction! LOL!)
But in all seriousness, erectile dysfunction is no laughing matter. Nor is bowel incontinence, or IBS, or eczema or any other health related problem that could be lessened with the help of the proper guidance to a safe solution. One of my reps has a testimonial of an older gentleman who suffered shamefully with bowel incontinence and the In-Liven eliminated it; enabling him to live a much happier life. What an amazing story!! What an incredible difference she made by recommending the products and explaining how they will work with his body!!
What have the products done for you that are amazing? Share this story - and consider making THIS your niche!
Thinking Small means Thinking "Specialty"
Whoever said that by joining ONE Group we would have to sell over 100 products? No one. The truth is you can pick and choose your product platform. If you have been contemplating your own website - consider making it product specific. Such as only the probiotic products or only one of them, such as the in-liven.
Are you cutting off your foot by doing so? I don't think so. You can always follow-up with information on other products at some point! Also, I don't think that people searching the internet for natural relief to constipation are looking to change their cosmetics or skin care. This is part of educating the consumer after he/she makes a purchasing decision about what they are looking for.
* Also, by selecting a single product or a single range of products, will make you stand out as a SPECIALIST - further enticing a consumer to purchase from you.
We must come to the realization that you can't be all things to all people. I think many of us believe that we must be an organic specialist, a cosmetics consultant, a skin care counselor, and some sort of probitics specialist all rolled into one to succeed with ONE Group, and that is not the case. This only sets your bar to an unattainable height and leads to discouragement in the long run!
Define your Strengths
Where do you excel? Do you understand the importance of reducing the body's overall chemical burden? Have you or someone you know had excellent results on the nutritionals? Are you well versed in skin-type consulting or anti-aging secrets? Are you an expect on herb and herbal remedies?
Expert or novice doesn't matter if you have your own story to share. Your own tangible testimonial that touches your heart or awes you in amazement to share with others.
Take this and build from it your own ideas. And be sure to look up those resources I mentioned above for even more guidance!
Blessings,
Candy
Thursday, December 06, 2007
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